The Var named France’s favorite department

The Var, ranked number one among the French people’s favorite departments

According to a national study conducted by the Quorum Institute in partnership with Le Journal des Départements, the Var has just been named the most popular department in France. This survey, part of a long-term analysis of territorial desirability, measures how strongly a region inspires people to live there, visit it, or imagine building a future there. With a score surpassing both Finistère and Alpes-de-Haute-Provence, the Var confirms its exceptional appeal and its highly positive image among the French public.

A region that embodies the Mediterranean art of living

The Var reaches the top of the ranking largely thanks to its strong identity and remarkable natural setting. The department captivates visitors with its iconic beaches, preserved coves, forested massifs, and sunlit Provençal villages. The study highlights that the French are particularly drawn to the Var’s unique combination: a stunning coastline, generous nature, mild climate, and rich cultural heritage. This harmony between sea, hills, and Provençal traditions plays a major role in its national reputation.

A growing residential and tourist appeal

The Var is not only a holiday destination — it also attracts new residents seeking a high quality of life. The study points out a growing desire for “a France of open spaces, calm, and proximity,” a need to which the Var responds perfectly. Its local dynamism, diverse services, thriving tourism economy, and abundant natural heritage further strengthen its positive image. Both visitors and residents appreciate a territory where preserved landscapes coexist with modern infrastructure.

A ranking that confirms a long-term trend

These results align with a trend observed for several years: the Var regularly appears at the top of rankings related to quality of life, tourism attractiveness, and territorial reputation. This national recognition is no coincidence — it reflects a deep attachment the French have for this department, which embodies Mediterranean charm, preserved nature, and an authentic way of life.

A pride we wholeheartedly share

Seeing the Var named the French people’s favorite department is a great source of joy for us. This result confirms what many already feel: a strong, almost emotional connection to this unique territory. And we are very happy about this result because the Var is also our favorite department!